With the gradual excavation of business value, the competition in the umbrella industry is becoming more and more fierce, and many factories are now experiencing bottlenecks. They are also thinking about the future development trend. Integrating the supply chain, it is obviously not every factory that has its own independent parts manufacturers. Can do it, the problem of workers can be improved through a good salary system and management, and how to grasp the trend of industry development, especially the market segmentation has become the theme of the current marketing industry.

Since the 1990s, China's umbrella industry has rapidly emerged with abundant and cheap labor, and has gradually formed several major production bases in Zhejiang, Fujian, Shandong, and Guangdong, and has become the world's largest umbrella industry.

At present, the export volume and amount of the Chinese umbrella industry account for about 80% of the global total. In 2007, the export value of China's finished umbrella industry reached 1.264 billion US dollars, and the export volume reached 913 million. In the past three years, the export volume of China's finished umbrella industry has grown at an average annual growth rate of 5.9%, and the annual average growth rate of export value has reached 17.46%.

At present, the current status of the domestic umbrella industry, although there are more than 2,000 umbrella enterprises in China, there are only 200 enterprises with a production value of more than 5 million yuan, and only 31 enterprises with a total investment of over 100 million yuan. Among them, the top four companies in the industry only account for about 10% of the domestic market share, the industry concentration is not high, the industry calls for the birth of a strong brand.

More than 70% of the world's umbrellas are produced and produced by the mainland. Taiwan accounts for only 30% of the total. If the amount is relatively high, Taiwan has the upper hand, reaching 70%. This shows that the mainland umbrella industry is taking a low-cost quantitative route, while Taiwan is attacking the middle and high in the pyramid. Price market.

Although Taiwan's umbrella industry has shifted its production base to the mainland, technology is still in a leading position in the world, and it is not inferior. Innovation and research and development are the survival rules that Taiwan's umbrella industry can still stand.

In 2006, the output of the umbrella industry in Fujian Province has maintained the first place in the country for three consecutive years. In 2006, the output of the umbrella industry in the province reached 463 million, a year-on-year increase of 41.1%, accounting for 62% of the country's total output.

60% to 70% of the foreign umbrella market is made in China, but most of the sales are now controlled by foreign investors.

In recent years, influenced by consumption levels and consumption habits, ordinary umbrellas have entered the fast-moving consumer goods industry in developed countries such as Europe and the United States: mid-to-high-end women's umbrellas and functional umbrellas have become part of fashion influenced by international fashion trends; Outdoor umbrellas that are widely used in outdoor dining, beaches, and scenic areas are often used for one year. In the second year, they are constantly updated due to store renovation and aging.

At the same time, because the umbrella industry is still a typical labor-intensive industry, in China, where labor costs are relatively low, manufacturing costs are greatly reduced. Under the impact of the cheap Chinese umbrella industry, local umbrella companies in Europe and the United States gradually lost their production advantages and frequently retreated.